(NC)—In the past few months, designations like 2X have been showing up on laundry detergents. Such developments were not always fully explained and that left consumers guessing that 2X had something to do with the size. The containers were notably much smaller.
"That's right, 2X means the content is twice as concentrated and you use only half the amount normally used todo the laundry," says Ed Zello at Purex. "A concentrated detergent means the product is smaller, more convenient, easier to carry, and easier to pour. And the lowered impact on the environment is felt right across the supply chain including reduced fuel consumption, reduced packaging, reduced water, and reduced waste.
"If you want to go one step further than simply using a 2X concentrate detergent for the environment," Ed continued, "why not insist that your detergent be biodegradable?"
Leading the pack, Ed said, is the newest Purex line of ultra concentrates, called Natural Elements. "This new formula uses 100 percent naturally derived cleaning ingredients and natural fragrance extracts—and it biodegrades in just 28 days. Natural Elements has the same economical price as regular Purex and is also hypoallergenic, free of dyes, and the packaging is recyclable."
Recent polling data from Angus Reid reports that 74% of Canadians felt that they would be more likely to buy an environmentally conscious laundry detergent if it was the same price as regular detergents.
"Taking the 2X product and improving it with a biodegradable formula is a great step to minimizing our impact on the environment, while still providing the same effective, great smelling product consumers enjoy." Ed said.
- News Canada
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